Grassroots Unwired was started 2 years ago by a veteran Democratic political insider named Russ Oster. He was continually amazed to see that the state of the art technology for door-to-door canvassing was simply pencil and paper, with the occasional clip board. That’s when he decided to automate the process and build one of the coolest location aware apps I have ever seen.
Grassroots Unwired brings the real-time voter targeting used by campaigns like Obama’s in 2012, to door-to-door selling efforts for traditional businesses. (Even though I am on the other side of the political aisle, I must admit that the data advantage in the 2012 election was perhaps insurmountable.)
In 2012, Grassroots Unwired knocked on 1.7 million doors. That data was used in real-time by the district campaign managers and others who needed access. During the course of the campaign many local sales companies (think Groupon-like), asked if they could use the same product. The company is now in beta with its first non-political start-ups.
This is trend of political data and targeting coming to Silicon Valley start-ups is going to continue. Can’t wait to see what happens next.